When translating data into an infographic, it is typically used for presentation purposes. To make data friendly to those non-industry folk.
See the Social Times story here: http://socialtimes.com/visual-ly-launches-tool-to-turn-your-google-analytics-stats-into-an-infographic_b121986
This image is an example of what the Visual.ly tool can do for your data. (from Social Times)
http://visual.ly/
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