Via: SocialTimes "Pinterest Releases Analytics Tool, Defines Metrics"

Pinterest announced their new analysis tool for tracking user activity. The social media site has become a mecca for crafty moms, the aspiring wedding planner, and the latest internet memes. But for businesses, it can be just as useful. If you haven't used Pinterest, the simplest way to explain it comes straight from their mouths, "A tool for collecting and organizing the things you love."
Pinterest is a user-friendly interface where users find, organize, and store everything from their favorite products, to new recipes, to photography. Users are also able to upload original content to the site via their own accounts. How does this matter for business?
Businesses large and small have been utilizing Pinterest as a segue to their site. By clicking on the pin, it directs the user to the business's website where they can find the product that is shown in the specific pin.
Through Pinterest's new analysis tool, business who have Pin boards that link to their companies website are able to track the impressions and referral traffic. Read more about this tool here:

http://socialtimes.com/pinterest-releases-analytics-tool-defines-metrics_b121168