World Series vs. Super Bowl

Baseball. America's favorite past time. Right? If this is so, why do the ratings of the past many years World Series show otherwise. Football and the NFL Super Bowl is raking in the ratings and skyrocketing costs of ad space.

The last time there were record setting viewers for the World Series was in 1978 during the New York Yankees versus Los Angeles Dodgers with an average of 44.3 million viewers for NBC. Higher ratings have been attributed to teams with larger DMAs. For example, the New York Yankees and Boston Red Sox. Larger markets equal larger ratings. The same does not necessarily apply for the Super Bowl.

Last years Super Bowl where the Green Bay Packers took on the Pittsburgh Stealers, advertising space was estimated to sell for around $3 million for a 30 second advertisement.

Here is where my question arises. If baseball is supposed to be America's favorite past time, then why don't ratings shoot up during the World Series as they do in the Super Bowl. Maybe if the appeal of "awesome Super Bowl ads" is used in the World Series, they will gain more viewership. Because lets be honest, most of those who watch the Super Bowl are only watching it for the commercials. According to Nielsen's Vice President of Sports Media Research Stephen Master, "Close to 50% of viewers tune in to actually watch the commercials, more than they watch the game."

Well isn't that interesting. Maybe the solution for higher ratings during the World Series is to anticipate the commercials just as the Super Bowl commercials are. How did that start in the first place?

Since I definitely fall into the category of those who watch the Super Bowl for the commercials, but yes I am a huge football fan, (Gotta stay loyal to my Seahawks, even though they will probably never make it to a Super Bowl again)here is one of my favorite ads from last Super Bowl. enjoy!

http://www.youtube.com/watch?v=R55e-uHQna0

http://adage.com/article/mediaworks/tv-a-1978-world-series/230656/

http://money.cnn.com/2011/02/03/news/companies/super_bowl_ads/index.htm

Brand Wall Street

Sorry its been so long, looks like I have dropped off the face of the earth. No just terribly delinquent with posting. We can start again...

In recent new, the "Occupy Wall Street" movement has caused a huge uprising among not only among U.S. citizens but those in countries around the world.

In a recent article on AdAge.com, the discussion of the Occupy movement as a brand is being addressed.

Although I don't necessarily understand the demands of our fellow citizens, similar to many Americans, I do understand and empathize with the emotions behind it.

This movement is not only causing a huge buzz but according to a recent poll by the Huffington Post, over one third of American's support the Occupy Wall Street protests.

Through this support, there has been quite a stir on social media sites such as Twitter, Facebook, and YouTube. In the AdAge Article, they show a chart illustrating the uproar of the Occupy Wall Street and the branding process.

According to the chart and article, there has been as many as "794,066 Occupy-related tweets" in one day, those peaking especially on Oct. 15. YouTube videos continue to climb by the day showing videos of life in the camps and indications of police brutality in some areas.

The Occupy Wall Street brand has erupted and has sparked a huge following of supporters who rely on our social media sites to bring them the news on the protest. As with any highly publicized event, the "twitterverse" is a buzz with information and opinions in staggeringly high amounts.

Imagine if there were so social media platforms to get this message out. Yes, we would rely on the news and other various forms of communication to learn about the protest. But we could not rely on the complete accuracy of the reports and the personal testimony, accounts, and opinions, which have made this protest the huge event it has become. The personal insight we get from the videos and "straight from the picket line" tweets is irreplaceable in news accuracy and information.


http://adage.com/article/trending-topics/occupy-wall-street-brand/230516/